TikTok is also working to make its business tools simpler and more usable. “Don't be afraid to target layered identities-speaking to #TiredMoms instead of all moms, or #CozyGamers instead of all gamers.” TikTok joy ratingįinally, TikTok advises marketers to lean into the specificity that makes its communities special. Second is a focus on joy and providing a solution to drive people to make a purchase. What this means for marketers is they will need to create videos that are entertaining, personalized, and uplifting rather than focusing on a selling point. The platform announced its focuses for this year as actionable entertainment, making space for joy, and community-built ideals. TikTok is continuing to evolve as a social media platform in 2023. TikTok offers new features and attracts B2B This feature will prompt users to capture and share a photo of their environment in a different two-minute window each day. Instagram is also active in promoting recommended media, creating ‘Candid Challenges’ in response to the rising popularity of the app BeReal. “For that reason, brands are even more challenged to create the type of content that social media users today crave.”įor example, in 2022 Meta launched a Facebook ‘Feeds tab’ that recommends content from friends, groups, or pages to users that are customized and can be curated in a ‘Favorites’ tab. “We've seen the rapid emergence of TikTok, and a brand new social media culture that focuses not on the number of followers, but on the content itself in this era of what they're calling recommended media,” he says. So, what’s the solution? He believes brands need to make better use of social and think about what it is and will continue to mean. His own experience has seen web traffic to his site from social media decrease from 2 percent to just 1 percent. Social media is really going back to its original roots as being a place for brand awareness, not for traffic generation, but truly as a way to connect with other people,” he says. “In 2023, I believe companies will continue to question and reimagine what their social media presence should look like. But in 2023, digital transformation expert Neal Schaffer believes social media will go back to its roots.
It could be to get in front of a new audience, retarget previous customers or try out new creative content. Marketers use social media channels for many purposes. Vertical and long-form video is on the rise.Social networks are beginning to decentralize.TikTok offers new features and attracts B2B.It’s our job at the DMI to keep an eye on trends, so we’ve talked with our experts to find out what’s coming down the line in 2023 in social media and influencer marketing. With so many social media networks to choose from for your marketing activities, it can be difficult to keep up with what’s new and what opportunities are out there for driving brand awareness. Just think about the controversy around Twitter under Elon Musk’s control to see just how crazy it can get!īut the social arena is the place for brands to make their mark and engage their customer base. The social media and influencer landscape is ultra-competitive and eventful.
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